"Paper from Portugal" videos presented at Cannes 2012

The initiative “Paper from Portugal – More Forests, Better Future - Mofilm Video Challenge was a success, with 15,869 briefing’s downloaded and 38 films produced. The final winner is Frederico Arouca, with a short story named "Seed".

This challenge inspired several filmmakers from around the world to create the best video about the sustainability of portuguese paper products.

The winning filmmakers of MOFILM Challenge where announced in July, 20 2012, during Cannes Lions 2012, one of the most important event for creative professionals and creative communications.

Frederico Arouca (creator), Frederico Miranda (director), Alex Arata (President of MOFILM North America) & Pedro Lima (creative director) after receiving the prize.